Search Engine Land Archives - Page 4 of 21

AI SEO

Why AI still runs on search – and SEO still runs the show

When marketing history looks back on 2025, it will mark the year AI truly hit the road. Google has used...

DynamicSEO

Oct 15

•

5 min

ChatGPT

Optimizing for ChatGPT Shopping: How product feeds power GEO

OpenAI’s Agentic Commerce Protocol (ACP) is more than a new ecommerce channel. By adding structured merchant feeds directly into ChatGPT,...

DynamicSEO

Oct 15

•

8 min

AI SEO

Tracking AI search citations: Who’s winning across 11 industries

Citations in AI search assistants reveal how authority is evolving online. Analyzing results across 11 major sectors shows which domains...

DynamicSEO

Oct 14

•

8 min

Generative Engine Optimization (GEO)

How to know if your GEO is working

Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization...

DynamicSEO

Oct 14

•

10 min

News

Google’s Robby Stein on AI Mode, GEO, and the future of Search

AI hasn’t replaced traditional search – it’s expanding it, according to Robby Stein, Google’s VP of Product for Search, speaking in...

DynamicSEO

Oct 13

•

6 min

5 ways to drive action with your PPC report

Are you spending hours on client reporting every month, only for your stakeholders to skim it, dismiss the numbers, or...

DynamicSEO

Oct 13

•

7 min

Opinion

SEO strategy in 2026: Where discipline meets results

2026 is around the corner – and the SEO space has never been this noisy. Every day brings something new....

DynamicSEO

Oct 13

•

9 min

Generative Engine Optimization (GEO)

AI KPIs: Turning mentions into strategy in the age of LLMs by Brightspot

For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won...

DynamicSEO

Oct 13

•

8 min

News

Ayisha Yousef talks turning Black Friday fails into lessons

On episode 327 of PPC Live The Podcast, I speak to Ayisha Yousef, a familiar face to the PPC Live...

DynamicSEO

Oct 10

•

5 min

Ecommerce

Instant Checkout in ChatGPT brings agentic commerce to life

OpenAI has announced Instant Checkout on ChatGPT. ChatGPT acts as an intermediary agent for commerce purchases on behalf of the...

DynamicSEO

Oct 10

•

5 min

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