Search Engine Land Archives - Page 4 of 35

Google Ads

Ecommerce PPC: 4 takeaways that shape how campaigns perform

PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn, the volume of conversion...

DynamicSEO

Dec 05

•

10 min

Opinion

What is off-page optimization?

Search has moved far beyond blue links and basic ranking signals. People now discover information on Google, TikTok, Pinterest, Amazon,...

DynamicSEO

Dec 05

•

29 min

AI SEO

How paid, earned, shared, and owned media shape generative search visibility

AI is changing how people discover and understand brands. It’s also reshaping how they search, with users turning to tools...

DynamicSEO

Dec 04

•

6 min

AI SEO

New AI models are worse at SEO: Benchmark shows sharp accuracy drop in Claude, Gemini, ChatGPT-5.1

The latest Previsible benchmark results reveal a surprising drop in SEO accuracy from top AI models. TL;DR: The latest flagship...

DynamicSEO

Dec 04

•

5 min

News

Google’s Year in Search 2025: These trending topics spiked big

Google today released its 2025 Year in Search list, but don’t mistake it for a ranking of the “top searches”...

DynamicSEO

Dec 04

•

3 min

AI SEO

Google AI Mode sends traffic on 69% of transactional queries: New data

The narrative in SEO right now is simple: Google’s AI Mode doesn’t send traffic. If it becomes the default Google...

DynamicSEO

Dec 03

•

3 min

Meta: Native Reels ads can lift purchase intent 5.3x

Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear:...

DynamicSEO

Dec 03

•

3 min

Google

AI Max undermines match-type control

A recent test run by the Adalysis team reveals that Google’s new AI Max setting is reshaping how search terms...

DynamicSEO

Dec 03

•

4 min

Google

Google Daily Hub: Anatomy of an overambitious system shaping the future of search

Google’s Daily Hub is more complex than it first appears. It’s part of the broader acceleration toward hyperpersonalization we’ve been...

DynamicSEO

Dec 03

•

15 min

Opinion

How to plan and manage paid media budgets in an AI-driven world

Managing budgets across multiple paid media channels is one of the most important skills in a PPC marketer’s toolkit. You’re...

DynamicSEO

Dec 03

•

6 min

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