Search Engine Land Archives - Page 40 of 53

Content

Google sends 831x more visitors than AI systems: Report

Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots Q2 2025 report. Even...

DynamicSEO

Oct 01

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3 min

Google Ads

What you need to know about Responsive Search Ads

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners...

DynamicSEO

Oct 01

•

5 min

LinkedIn Ads retargeting: How to reach prospects at every funnel stage

Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting...

DynamicSEO

Oct 01

•

5 min

Content

Organizing content for AI search: A 3-level framework

Traditional search engines rely on countless ranking signals to deliver the most relevant answers to users. In the age of...

DynamicSEO

Oct 01

•

13 min

Generative Engine Optimization (GEO)

Google’s Liz Reid: AI isn’t replacing search – it’s augmenting it

AI is reshaping how billions of people find information, but it isn’t killing the blue link. That’s according to Liz...

DynamicSEO

Sep 30

•

3 min

Generative Engine Optimization (GEO)

Thriving in AI search starts with SEO fundamentals

The history of search offers clues about where we’re headed in the AI era – but there’s more to learn...

DynamicSEO

Sep 30

•

8 min

Google Ads

AI Max in action: What early case studies and a new analysis script reveal

Google’s AI Max for Search campaigns is changing how we run search ads. Launched in private beta as Search Max,...

DynamicSEO

Sep 30

•

10 min

Google

Google AI Mode gets more visual, including inspirational shopping responses

Google AI Mode is getting more visual by providing a more graphical response to some of your queries, including your...

DynamicSEO

Sep 30

•

4 min

Opinion

A checklist for effective SEO QA

Engineering teams usually have a quality assurance (QA) process. Without it, they risk releasing work that hurts the user experience...

DynamicSEO

Sep 30

•

8 min

News

‘Mistakes make you stronger’: PPC lessons from Inderpaul Rai

In episode 325 of PPC Live The Podcast, I sat down with Inderpaul “Indi” Rai, group account director at WeDiscover,...

DynamicSEO

Sep 29

•

4 min

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