#Search Engine Land

News

Video: 5 AI search stories you need to know (September 2025)

The search and marketing world never slows down. Last week’s inaugural edition of Semrush’s Marketing Countdown, featuring Search Engine Land,...

DynamicSEO

Read More

Sep 09

•

3 min

Google Ads

When to trust Google Ads AI and when you shouldn’t

Google Ads mostly runs on AI now – and that’s both a blessing and a curse.  Some automations can boost...

DynamicSEO

Read More

Sep 09

•

14 min

Meta

Cross-platform, not copy-paste: Smarter Meta, TikTok, and Pinterest ad creative

Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with...

DynamicSEO

Read More

Sep 09

•

7 min

Analytics & conversion

3 things you’ll only learn at the SAP Emarsys Loyalty Masterclass by Emarsys

Every sharp marketer wants the same thing: Customers who come back again and again, not because they’re bribed with discounts,...

DynamicSEO

Read More

Sep 09

•

3 min

Meta

Facebook ad costs jump 21% in 2025, but still beat Google

Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost...

DynamicSEO

Read More

Sep 08

•

3 min

Google

Google expands AI Mode beyond English

Google AI Mode now supports new languages beyond English. The new languages include Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese....

DynamicSEO

Read More

Sep 08

•

3 min

News

Google can’t decide if the web is thriving – or dying

In a Friday court filing, Google’s lawyers wrote: “The fact is that today, the open web is already in rapid...

DynamicSEO

Read More

Sep 08

•

4 min

Generative Engine Optimization (GEO)

GEO and SEO: Convergence, divergence or something in between

Over the past two years, AI and LLMs have stepped out of the shadows and into public consciousness.  Not long...

DynamicSEO

Read More

Sep 08

•

6 min

Generative Engine Optimization (GEO)

What AI means for paid media, user behavior, and brand visibility

AI isn’t just tweaking paid media – it’s transforming it.  What was once background automation is now driving entire campaign...

DynamicSEO

Read More

Sep 08

•

7 min

Google

Google AI Mode may become the default Google Search experience “soon.”

Logan Kilpatrick, lead product manager for Google, said on Friday that Google’s AI Mode will be the “default” search experience...

DynamicSEO

Read More

Sep 07

•

4 min