#Search Engine Land

News

Google’s Danny Sullivan: ‘Good SEO is good GEO’

“Good SEO is good GEO.” That’s according to Google’s Danny Sullivan, a director within Google Search, and former search liaison...

DynamicSEO

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Sep 02

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4 min

Generative Engine Optimization (GEO)

GEO and SEO: How to invest your time and efforts wisely

Generative engine optimization (GEO) is the new kid on the block, the hot topic.  SEO professionals and stakeholders want to...

DynamicSEO

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Sep 02

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8 min

Generative Engine Optimization (GEO)

Looking beyond AI: 9 marketing principles that will always matter

AI has fundamentally changed how people search and engage with information online.  Features like AI Overviews may boost visibility, but...

DynamicSEO

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Sep 02

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7 min

Google Business Profile

How to get your service area business verified on Google

Getting your service area business verified on Google can be challenging, especially when video verification is required.  What Google expects...

DynamicSEO

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Aug 29

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8 min

Content

SEO personas for AI search: How to go beyond static profiles

Simplified personas built as fictional characters with broad pain points are outdated in the future of search.  Think “Curious Cathy,”...

DynamicSEO

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Aug 29

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13 min

Advertising

Why your Amazon Ads aren’t delivering: 6 critical issues to fix

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms.  If you come from...

DynamicSEO

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Aug 28

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8 min

Content

How to create content that works for search and generative engines

For years, optimizing content meant focusing almost entirely on Google and other traditional engines.  But with the rapid rise of...

DynamicSEO

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Aug 28

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6 min

Generative Engine Optimization (GEO)

How generative AI is quietly distorting your brand message by Semrush Enterprise

Your brand message is no longer entirely yours to control.  AI systems have become storytellers, shaping how consumers discover and...

DynamicSEO

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Aug 28

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7 min

Generative Engine Optimization (GEO)

The fractured future of search: New rules for SEO in the AI age

Search isn’t dying or being replaced. It’s fracturing. Consumers aren’t quitting search; they’re just seeing other people. Google still dominates,...

DynamicSEO

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Aug 27

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4 min

Google Ads

LinkedIn Ads or Google Ads? A framework for smarter B2B decisions

B2B marketers want to know: Should I invest in Google Ads or LinkedIn Ads?  Most of the time, it’s not...

DynamicSEO

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Aug 27

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7 min