Search Engine Land Archives - Page 5 of 53

Reddit says 80 million people now use its search weekly

Eighty million people use Reddit search every week, Reddit said on its Q4 2025 earnings call last week. The increase...

DynamicSEO

Feb 09

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3 min

Google AI Mode doesn’t favor above-the-fold content: Study

Google’s AI Mode isn’t more likely to cite content that appears “above the fold,” according to a study from SALT.agency,...

DynamicSEO

Feb 09

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3 min

What Google and Microsoft patents teach us about GEO

Generative engine optimization (GEO) represents a shift from optimizing for keyword-based ranking systems to optimizing for how generative search engines...

DynamicSEO

Feb 09

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14 min

Why GA4 alone can’t measure the real impact of AI SEO

If you’re relying on GA4 alone to measure the impact of AI SEO, you’re navigating with a broken compass. Don’t...

DynamicSEO

Feb 09

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6 min

How to diagnose and fix the biggest blocker to PPC growth

We’ve all been there. A client wants to scale their Google Ads account from €10,000 per month to €100,000. So,...

DynamicSEO

Feb 09

•

10 min

Google Ads

Amanda Farley talks broken pixels and calm leadership

On episode 340 of PPC Live The Podcast, I speak to Amanda Farley, CMO of Aimclear and a multi-award-winning marketing leader,...

DynamicSEO

Feb 07

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3 min

Google Ads

Performance Max reporting for ecommerce: What Google is and isn’t showing you

Performance Max has come a long way since its rocky launch. Many advertisers once dismissed it as a half-baked product,...

DynamicSEO

Feb 06

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9 min

AI SEO

Why content that ranks can still fail AI retrieval

Traditional ranking performance no longer guarantees that content can be surfaced or reused by AI systems. A page can rank...

DynamicSEO

Feb 06

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11 min

AI SEO

How PR teams can measure real impact with SEO, PPC, and GEO

PR measurement often breaks down in practice. Limited budgets, no dedicated analytics staff, siloed teams, and competing priorities make it...

DynamicSEO

Feb 06

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8 min

Opinion

Why most B2B buying decisions happen on Day 1 – and what video has to do with it

There’s a dangerous misconception in B2B marketing that video is just a “brand awareness” play. We tend to bucket video...

DynamicSEO

Feb 06

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7 min

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