Search Engine Land Archives - Page 5 of 35

How AI Overviews are impacting ad position and the fight for top spot by Adthena

Google’s AI Overviews have reshaped search almost overnight. For paid search marketers, the fight for above-the-fold visibility is no longer...

DynamicSEO

Dec 03

•

6 min

ChatGPT

OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’

OpenAI CEO Sam Altman issued an all-hands “code red” to improve ChatGPT – a move that could delay the company’s...

DynamicSEO

Dec 02

•

3 min

News

ChatGPT ads: Android code reveals OpenAI’s plans as user reports first ad

OpenAI is reportedly nearing the launch of ads in the ChatGPT Android app, according to recent code findings. Meanwhile, one...

DynamicSEO

Dec 01

•

3 min

Google Ads

Google Demand Gen campaigns: When to use them and best practices (with examples)

Demand Gen campaigns may be the newest addition to the Google Ads toolbox, but they haven’t received the same attention...

DynamicSEO

Dec 01

•

12 min

Google Ads

How to run compliant, effective medical and mental health ads

PPC advertising for medical and mental health services comes with many restrictions, but it remains an effective way for practices...

DynamicSEO

Dec 01

•

6 min

Google Ads

Google Ads search terms report: 5 tips for better results

You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood...

DynamicSEO

Nov 26

•

6 min

AI SEO

Beyond SERP visibility: 7 success criteria for organic search in 2026

Ranking No. 1 is still an accomplishment, but by now, most SEO professionals understand that it doesn’t mean what it...

DynamicSEO

Nov 26

•

11 min

AI SEO

How AI answers are disrupting publisher revenue and advertising

Publishers and search engines have long depended on ad placements and affiliate marketing to make money. Search engines rely on...

DynamicSEO

Nov 26

•

12 min

News

Google and AI slop are ruining Thanksgiving for food bloggers

Food bloggers say this Thanksgiving is a breaking point. Google Search and AI Overviews, powered by Gemini 3, are rewriting...

DynamicSEO

Nov 25

•

3 min

AI SEO

AI KPIs: Turning mentions into strategy in the age of LLMs

For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won...

DynamicSEO

Nov 25

•

8 min

#Search Engine Land