Search Engine Land Archives - Page 6 of 35

Ecommerce

ChatGPT, Perplexity push deeper into AI shopping

In the last 24 hours, ChatGPT and Perplexity have introduced new AI-driven shopping experiences that aim to deliver more personalized...

DynamicSEO

Nov 25

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3 min

Google

Google Ads MCC takeover attacks are rising – here’s how the phishing scams work

A surge of sophisticated phishing attacks is letting scammers take over full Google Ads Manager accounts (MCCs), giving them instant...

DynamicSEO

Nov 25

•

3 min

AI SEO

How to make products machine-readable for multimodal AI search

As shopping becomes more visually driven, imagery plays a central role in how people evaluate products. Images and videos can...

DynamicSEO

Nov 25

•

9 min

Opinion

Canonicalization and SEO: A guide for 2026

Canonicalization has long been a core SEO practice, yet it’s still one of the easiest to overlook. At its simplest,...

DynamicSEO

Nov 25

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17 min

Opinion

Fast, cheap, or good? The SEO tradeoff you can’t ignore

You’ve probably heard the saying: Fast, cheap, or good – pick two. The concept goes something like this: If you...

DynamicSEO

Nov 25

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7 min

Google

Study: Why seasonality adjustments keep failing advertisers on Black Friday

A three-year analysis of up to 6,000 advertisers shows that using Google’s seasonality bid adjustments during Black Friday and Cyber...

DynamicSEO

Nov 24

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3 min

AI SEO

SEO vs. PPC vs. AI: The visibility dilemma

Marketers have debated SEO versus PPC for years, usually shaped by whatever has worked – or failed – for them...

DynamicSEO

Nov 24

•

11 min

AI SEO

3 GEO experiments you should try this year

Last month, I asked ChatGPT, Perplexity, and Gemini the same question about three of my clients: “Who is [Brand Name]...

DynamicSEO

Nov 24

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14 min

News

New web standards could redefine how AI models use your content

In recent years, the open web has felt like the Wild West. Creators have seen their work scraped, processed, and...

DynamicSEO

Nov 23

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5 min

News

Dale Olorenshaw speaks about a £15,000 landing page error

On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw, Head of Paid Media and Search at...

DynamicSEO

Nov 22

•

3 min

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