#Search Engine Land

ChatGPT

Sam Altman’s ChatGPT pivot: From ‘I hate ads’ to ‘maybe they don’t suck’

Sam Altman once said advertising was a “last resort” for ChatGPT. Now he seems to think that “maybe ads don’t...

DynamicSEO

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Oct 08

•

4 min

ChatGPT

When AI agents do the shopping: Insights from 100 conversations with ChatGPT Agent mode

AI agents are poised to reshape how people buy online – not by helping users find where to convert, but...

DynamicSEO

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Oct 08

•

8 min

Google Ads

How to get smarter with AI in PPC

AI has quickly become the dominant topic in the PPC industry.  If 2024 was the year of will-Google-or-won’t-Google finally kill...

DynamicSEO

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Oct 08

•

5 min

Analytics & conversion

The future of engagement is in your customers’ hands (or pocket) by Adobe

Today’s customers don’t separate their lives into channels, and they don’t expect brands to either. They want experiences that feel...

DynamicSEO

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Oct 08

•

5 min

Ecommerce

Holiday ecommerce to hit record $253 billion – here’s what’s driving it

U.S. consumers are expected to spend a record $253.4 billion online this holiday season, according to Adobe’s annual shopping forecast....

DynamicSEO

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Oct 07

•

3 min

Google Ads

PPC in the age of zero-click search: How to stay profitable

PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and...

DynamicSEO

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Oct 07

•

6 min

Content

Optimizing content for generative engines: 17 actionable tips

Search behavior keeps tilting toward AI answers.  People still click classic results, but more are starting with AI summaries and...

DynamicSEO

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Oct 07

•

8 min

Generative Engine Optimization (GEO)

The end of SEO-PPC silos: Building a unified search strategy for the AI era

For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid...

DynamicSEO

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Oct 06

•

8 min

Google Ads

Audience targeting in Google Ads Search campaigns: How to layer data for better results

In competitive industries where keywords are costly, every edge matters.  Beyond keyword targeting, consider layering audience targeting onto your Search...

DynamicSEO

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Oct 06

•

5 min

Opinion

Brand protection is growth protection in an AI Search world by Adthena

The search landscape is changing. With the rapid evolution of AI, the Google SERP is no longer a predictable grid...

DynamicSEO

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Oct 06

•

9 min