Search Engine Land Archives - Page 7 of 53

Google Ads

How Google Ads quality score really affects your CPCs

If your CPCs keep climbing, the cause may not be your bid strategy, your budget, or even your competitors. You...

DynamicSEO

Feb 04

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4 min

News

Google may be cracking down on self-promotional ‘best of’ listicles

Google may finally be starting to address a popular SEO and AI visibility “tactic”: self-promotional “best of” listicles. That’s according...

DynamicSEO

Feb 04

•

3 min

AI SEO

What higher ed data shows about SEO visibility and AI search

AI search hasn’t killed SEO. Now you have to win twice: the ranking and the citation. Google searches for almost...

DynamicSEO

Feb 04

•

10 min

Google Ads

Why Google’s Performance Max advice often fails new advertisers

One of the biggest reasons new advertisers end up in underperforming Performance Max campaigns is simple: they followed Google’s advice....

DynamicSEO

Feb 04

•

8 min

Inspiring examples of responsible and realistic vibe coding for SEO

Vibe coding is a new way to create software using AI tools such as ChatGPT, Cursor, Replit, and Gemini. It...

DynamicSEO

Feb 03

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10 min

LinkedIn: AI-powered search cut traffic by up to 60%

AI-powered search gutted LinkedIn’s B2B awareness traffic. Across a subset of topics, non-brand organic visits fell by as much as...

DynamicSEO

Feb 03

•

3 min

Are we ready for the agentic web?

Innovations are coming at marketers and consumers faster than before, raising the question: Are we actually ready for the agentic...

DynamicSEO

Feb 03

•

12 min

7 digital PR secrets behind strong SEO performance

Digital PR is about to matter more than ever. Not because it’s fashionable, or because agencies have rebranded link building...

DynamicSEO

Feb 03

•

8 min

Why most SEO failures are organizational, not technical

I’ve spent over 20 years in companies where SEO sat in different corners of the organization – sometimes as a...

DynamicSEO

Feb 03

•

9 min

Google Ads

How to build a modern Google Ads targeting strategy like a pro

Search marketing is still as powerful as ever. Google recently surpassed $100 billion in ad revenue in a single quarter,...

DynamicSEO

Feb 02

•

4 min

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