Search Engine Land Archives - Page 7 of 21

News

Aashna Makin’s experience of when best practices backfire

On episode 326 of PPC Live The Podcast I sat down down with Aashna Makin, a senior paid ads specialist...

DynamicSEO

Oct 03

•

3 min

Opinion

Google Ads copywriting with AI: Getting the prompt right

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past,...

DynamicSEO

Oct 03

•

6 min

Google Ads

AI Max for Search: Everything you need to know

Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance...

DynamicSEO

Oct 03

•

5 min

Opinion

The rise of technical branding in the age of AI search by Semrush Enterprise

Brand performance in generative search relies on measurable reputation and entity signals. But those signals are only as good as...

DynamicSEO

Oct 03

•

9 min

ChatGPT

ChatGPT Shopping is here – and it’s changing ecommerce SEO rules

AI-powered search is moving fast. The latest shift? ChatGPT Shopping. Since April, OpenAI has been rolling out a shopping experience...

DynamicSEO

Oct 02

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9 min

Content

How to create product demos that convert and differentiate your brand

More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A...

DynamicSEO

Oct 02

•

6 min

Content

Google sends 831x more visitors than AI systems: Report

Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots Q2 2025 report. Even...

DynamicSEO

Oct 01

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3 min

Google Ads

What you need to know about Responsive Search Ads

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners...

DynamicSEO

Oct 01

•

5 min

LinkedIn Ads retargeting: How to reach prospects at every funnel stage

Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting...

DynamicSEO

Oct 01

•

5 min

Content

Organizing content for AI search: A 3-level framework

Traditional search engines rely on countless ranking signals to deliver the most relevant answers to users. In the age of...

DynamicSEO

Oct 01

•

13 min

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