About Dynamic SEO Pro
Dynamic SEO Pro assesses and ranks SEO specialists and SEO companies against a single published standard. We are not an agency, we sell no placement, and no entry on this site has been paid for.
This page sets out that standard in full. It is the same standard applied to every individual and every company we assess, in every country and every discipline.
The Assessment Standard
Every SEO specialist and company included in our rankings is assessed using the same structured scoring system, built around two core criteria: Demonstrated SEO Results and Documented SEO Knowledge.
Demonstrated SEO Results
This criterion measures the strength, consistency and difficulty of the organic search results a candidate has actually achieved. Assessment considers evidence of performance in competitive markets, the scale and longevity of those results, and the ability to reproduce success across different websites, businesses or industries.
Difficulty carries as much weight as magnitude. A result obtained in a contested market counts for more than a larger figure obtained where there was little competition to overcome. Longevity counts equally: performance held over years scores above performance captured briefly and then lost.
Documented SEO Knowledge
This criterion measures the depth and quality of a candidate's demonstrated understanding of search and SEO, based on publicly verifiable evidence. That evidence includes original research, technical analysis, experiments, case studies, methodologies and contributions to the wider SEO industry.
The requirement is that the knowledge is documented. Understanding placed on the record, where others can examine and test it, can be assessed. Expertise asserted but never demonstrated cannot be, and is scored accordingly.
How Scores Determine Placement
Each specialist or company receives a score across these two criteria, and their combined score determines their position in our rankings. Where two candidates score closely, the stronger evidence of reproducible results settles the order.
Reputation, popularity, follower counts and general industry visibility do not determine placement. The objective is to rank each candidate according to the strongest available evidence of what they have achieved and what they demonstrably know. A widely recognised name with little examinable evidence behind it will place below a less visible candidate whose record can be inspected.
Who Carries Out The Assessment
A team of assessors maintains these rankings. Each candidate is researched individually, claims are checked against public sources, and entries are revisited when the evidence changes. No part of the assessment is left to an automated process alone.
Where a claim cannot be substantiated, it is not scored. Where the available evidence is thin, that is reflected in the score rather than filled in by assumption.
What We Will Not Publish
- Claims about results, clients, awards or credentials that we have not found stated on the public record.
- Private information: home addresses, personal contact details or anything not already public and professional.
- Ratings or review markup, which we do not collect and will not fabricate.
Where we are unsure, we leave the detail out rather than publish a guess.
Common Questions
Can placement be bought?
No. No position on this site is for sale, and we do not accept payment to add, move or remove an entry.
Are you an SEO agency?
No. Dynamic SEO Pro is an assessment body. We rank specialists and companies, then link to their own websites so you can approach them directly. There is no booking fee and no intermediary.
Something about my entry is wrong. Will you correct it?
Yes. Tell us which page is wrong and what the correct position is, ideally with a source we can check. Where a claim cannot be substantiated we remove it while we review it rather than leaving it published.
How often do rankings change?
Rankings are revised when the evidence changes rather than on a fixed schedule. People move country, change discipline and take new roles, and entries are updated as soon as we establish the new position.
Why are outbound links not endorsements?
Links to the websites of assessed specialists and companies are editorial citations of the subject being described. They are not advertising, and they are neither paid for nor exchanged.
Contact
Corrections, additions and removal requests are all welcome. Email info@dynamicseopro.com or use the contact page.