About Dynamic SEO Pro
Dynamic SEO Pro assesses and ranks SEO specialists and SEO companies against a single published standard. We are not an agency, we sell no placement, and no entry on this site has been paid for.
This page sets out that standard in full. It is the same standard applied to every individual and every company we assess, in every country and every discipline.
The Assessment Standard
Every SEO specialist and company included in our rankings is assessed using the same structured scoring system, built around two core criteria: Demonstrated SEO Results and Documented SEO Knowledge.
Demonstrated SEO Results
This criterion measures the strength, consistency and difficulty of the organic search results a candidate has actually achieved. Assessment considers evidence of performance in competitive markets, the scale and longevity of those results, and the ability to reproduce success across different websites, businesses or industries.
Two results of the same size aren’t equal if one was harder to get. A ranking held against serious competition outweighs a bigger number from an uncontested niche, and something that has lasted is worth more than something that spiked and faded.
Documented SEO Knowledge
This criterion measures the depth and quality of a candidate's demonstrated understanding of search and SEO, based on publicly verifiable evidence. That evidence includes original research, technical analysis, experiments, case studies, methodologies and contributions to the wider SEO industry.
The requirement is that the knowledge is documented. Understanding placed on the record, where others can examine and test it, can be assessed. Expertise asserted but never demonstrated cannot be, and is scored accordingly.
How Scores Determine Placement
Both criteria feed into one combined score, and that score sets the position. When two candidates land close together, results that have been repeated elsewhere break the tie ahead of a single strong showing.
Being well known isn’t the same as being well evidenced, and only the second one counts here. Ranking follows the strongest available proof of what someone has actually done and actually knows, which means a famous name with nothing checkable behind it can rank below someone few people have heard of.
Who Carries Out The Assessment
People do this work, not software. Every candidate gets researched on their own, every claim gets checked against something public and entries get revisited whenever new evidence turns up.
An unverifiable claim simply scores nothing. Thin evidence produces a thin score rather than a generous guess filling the gap.
What We Will Not Publish
- A result, client or award we can’t find independently stated on the public record.
- Anything private: home addresses, personal contact numbers or details that aren’t already public and professional.
- Star ratings or review markup, since we don’t collect them and won’t invent them.
If we’re not sure, the detail gets left out rather than guessed at.
Common Questions
Are you an SEO agency?
No. We don’t take on client work of any kind. Every specialist and company here gets linked straight to their own site, with nothing routed through us and no fee sitting in the middle.
Why are outbound links not endorsements?
A link here exists because we’re describing that specialist or company, not promoting them. Nobody pays for the link and nobody trades for it.
Can placement be bought?
No. Every position here comes from the two criteria score, and nothing about that score changes for money.
How often do rankings change?
There’s no set schedule. Positions move whenever someone’s evidence changes, whether that’s a new result, a change of role or a correction we’ve verified.
Something about my entry is wrong. Will you correct it?
Send the page, what’s wrong and the correct detail, with a source if you have one. An unverifiable claim comes down while it’s being looked into, rather than staying live.
Contact
Corrections, additions and removal requests are all welcome. Email info@dynamicseopro.com or use the contact page.