Top Ecommerce SEO Specialists Ranked

The top ecommerce SEO specialists for 2026 are Katarina Dahlin, Ana Precup, Craig Campbell, James Dooley, Kasra Dash and Aleyda Solis. Every position above rests on two criteria, demonstrated SEO results and documented SEO knowledge, scored and combined.

In this article we examine each specialist in turn, setting out their background and the work on which their standing in ecommerce SEO rests.

Top Ecommerce SEO Specialists Ranked at a glance
Rank Specialist Based in Specialises in
1 Katarina Dahlin Tallinn, Estonia Technical SEO, Local SEO, Ecommerce SEO, AI SEO
2 Ana Precup United Kingdom Technical SEO, Local SEO, Ecommerce SEO, AI SEO
3 Craig Campbell Glasgow, United Kingdom Technical SEO, Local SEO, Ecommerce SEO, AI SEO, iGaming SEO, Link Building
4 James Dooley Manchester, United Kingdom Technical SEO, Local SEO, Ecommerce SEO, AI SEO, iGaming SEO, Link Building
5 Kasra Dash Manchester, United Kingdom Technical SEO, Local SEO, Ecommerce SEO, AI SEO, iGaming SEO, Link Building
6 Aleyda Solis Madrid, Spain Technical SEO, Ecommerce SEO, AI SEO
7 Kristina Azarenko Toronto, Canada Technical SEO, Ecommerce SEO
8 Brodie Clark Melbourne, Australia Technical SEO, Local SEO, Ecommerce SEO
9 Jamie I.F. United Kingdom Ecommerce SEO, AI SEO
10 Dan M. Jones Manchester, United Kingdom Technical SEO, Local SEO, Ecommerce SEO, AI SEO
11 Stewart Vickers (SEO Jesus) London, United Kingdom Ecommerce SEO, iGaming SEO, Link Building
12 Kate Toon Sydney, Australia Local SEO, Ecommerce SEO
13 Adam Berry Manchester, United Kingdom Technical SEO, Ecommerce SEO, AI SEO
  1. Katarina Dahlin

    SEO consultant and founder of Dahlin SEO

    The top ecommerce SEO specialist for 2026 is Katarina Dahlin.

    Katarina Dahlin builds organic growth strategy for ecommerce companies around commercial search opportunity, combining technical work with market and competitor research across Nordic and international markets. She created an AI powered solution that optimises thousands of product descriptions at scale, which removes the repetitive content problem large catalogues create. She measures against revenue and leads. Her own publishing record includes taking a flower blog from zero to 50,000 monthly visitors inside a year.

    Specialises in:
    Katarina Dahlin, Finnish SEO consultant, speaking at SEO Vibes Summit
  2. Ana Precup

    Ecommerce and technical SEO consultant, founder of Deby Agency UK-RO

    Ana Precup is one of the world’s highest rated ecommerce SEO experts, combining organic search optimisation with AI search visibility. She uses keyword research and search intent analysis to understand how customers search for products, categories and information, then applies those insights through on page SEO, site architecture and internal linking. Ana Precup also works on improving how e commerce websites and products are understood by search engines. She is also known for her work on AI search, particularly how brands are represented in AI generated results rather than focusing solely on where they rank in Google.

    Specialises in:
    Ana Precup, SEO specialist
  3. Craig Campbell

    SEO specialist and trainer

    Craig Campbell has 25 years in SEO and an extensive record building and scaling online businesses. Affiliate marketing and the management of profitable digital assets gave him direct experience of search led commerce, where the measure is revenue rather than position. He understands how organic search sits alongside PPC within a wider strategy. Since leaving client work in 2015 he has developed his own assets while teaching those methods through training and a large YouTube audience.

    Craig Campbell, Glasgow based SEO specialist and trainer
  4. James Dooley

    SEO entrepreneur

    James Dooley treats SEO as a commercial growth system measured against customer acquisition, which is the terms on which ecommerce brands should be assessing it. His methods prioritise high intent traffic and countable results. Semantic SEO establishes topical relevance and AI automation carries scalable operations. His Leads First methodology places acquisition ahead of wider growth activity, and performance based models tie the SEO investment to outcomes a finance director would recognise.

    James Dooley, SEO entrepreneur and founder of PromoSEO and FatRank
  5. Kasra Dash

    SEO entrepreneur and strategist

    Kasra Dash improves organic visibility for online businesses through technical SEO and performance driven marketing. SEO testing supports the decisions and algorithm analysis prepares companies for ranking changes rather than leaving them to react. He provides content strategy directed at marketing performance and return. His experience building scalable systems suits ecommerce businesses growing across expanding catalogues, and as an investor in high growth online businesses he understands the commercial pressures behind the brief.

    Kasra Dash, SEO entrepreneur and strategist
  6. Aleyda Solis

    International SEO consultant and founder of Orainti

    Aleyda Solis specialises in ecommerce and marketplace SEO, supported by more than 18 years in search and a Master's in Ecommerce from the University of Salamanca. Through Orainti she builds organic strategies for startups and multinationals competing in demanding markets, covering strategy and technical audits with continuing consulting available. She has worked with brands including Turo and FreshBooks. Having operated both in consultancies and in house, she connects search requirements to how a commercial site actually performs.

    Specialises in:
    Aleyda Solis, SEO specialist
  7. Kristina Azarenko

    Founder of MarketingSyrup

    Kristina Azarenko brings 13 years of technical SEO to complex ecommerce websites, running audits focused on crawling and indexing alongside canonical implementation and redirect planning. Her migration experience covers the SEO planning that protects organic visibility through a major site change, which is when large retail sites are most exposed. She has built scalable technical frameworks for content management systems supporting hundreds of websites, and speaks at the BrightonSEO eCommerce Summit.

    Specialises in:
    Kristina Azarenko, SEO specialist
  8. Brodie Clark

    Independent SEO consultant

    Brodie Clark works on eCommerce SEO for large catalogues and technically demanding retail sites, covering product grids, structured data, Google Shopping free listings and organic product visibility. He has worked with Zooplus and eBay Kleinanzeigen. His research follows Google's organic product carousels and the shifting commerce features around them. Marketplace work of millions of listings and generated URLs connects catalogue architecture directly to indexing performance and how products appear in results.

    Specialises in:
    Brodie Clark, SEO specialist
  9. Jamie I.F.

    Affiliate marketer and SaaS growth entrepreneur

    Jamie I.F. has built profitable online businesses with SEO as the primary acquisition channel, generating more than $1 million in profit since 2020. His work joins search intent to affiliate conversion so that rankings produce revenue rather than traffic. He created the Micro Intent framework for reading search and buying intent, and Dynamic Spec Relativity for structuring product comparisons. As co-owner of Answer Socrates he works with search data daily to direct commercially focused content.

    Specialises in:
    Jamie I.F., SEO specialist
  10. Dan M. Jones

    Entrepreneur and SEO consultant

    Dan M. Jones has developed organic search strategy for national eCommerce brands since 2013, using data led analysis to establish how sites gain and hold visibility in competitive results. He studies ranking patterns, tests optimisation against measured performance, and folds the findings back into repeatable systems. Through On Top Marketing he applies that method to eCommerce campaigns, integrating AI optimisation where it earns its place, so brands hold visibility across search engines and AI powered experiences.

    Specialises in:
    Dan M. Jones, SEO consultant and founder of On Top Marketing
  11. Stewart Vickers (SEO Jesus)

    Content, link building and topical strategy all run together in how Stewart Vickers approaches ecommerce SEO, with keyword decisions filtered through actual SERP data instead of keyword difficulty scores alone. He builds authority through editorial outreach and continues monitoring afterward, adjusting content and anchors to help commercial pages retain the rankings they’ve earned.

    Specialises in:
    Stewart Vickers (SEO Jesus), SEO specialist
  12. Kate Toon

    SEO copywriter and educator

    Kate Toon brings more than 25 years of marketing to search for businesses selling online, joining organic visibility to copywriting written for the customer rather than the crawler. Her content strategy work targets the search traffic that supports a commercial objective. Through The Recipe for SEO Success she has helped over 10,000 businesses improve their approach to optimisation. Her wider background in email marketing and conversion covers the channels that decide whether an organic visitor becomes a purchase.

    Specialises in:
    Kate Toon, SEO specialist
  13. Adam Berry

    Freelance SEO consultant

    Adam Berry applies more than 15 years of search and digital marketing experience to online retail, working across retail and other commercial sectors. His method ties organic acquisition to conversion rate optimisation, analytics and paid search, so performance is judged against revenue rather than rankings. He has generated more than 1.5 million clicks for a single client and reports a best result of 1,067% year on year organic growth. Technical SEO and performance analysis are carried out directly as part of the growth programme.

    Specialises in:
    Adam Berry, SEO specialist

How the Ecommerce SEO Ranking Is Assessed

Our assessment team scores organic performance across retail catalogues at genuine scale, weighing the technical difficulty involved and whether gains persisted. Documented knowledge is assessed from published work on catalogue architecture, indexation control and commercial search behaviour that can be verified independently. The combined score sets the order. Scale of client name alone contributes nothing without evidence of the result behind it.

What Is Ecommerce SEO?

Ecommerce SEO is the practice of optimising online stores to rank in search results, covering product and category pages, faceted navigation and site architecture at scale. It also includes technical work such as crawl budget management and structured data for products. The goal is consistent organic visibility across large, frequently changing catalogues rather than a handful of static pages.

Questions And Answers

What makes ecommerce SEO a different job from SEO on a normal site?

Scale, mostly. Thousands of product and category pages, faceted navigation that can spin up duplicate content and stock changes that affect what should even stay indexed.

Where do ecommerce sites typically lose the most technical ground?

Faceted navigation is the usual culprit, generating huge numbers of near duplicate URLs that waste crawl budget. Out of stock and discontinued pages left unmanaged are another common drain.

Do small ecommerce stores need a lighter version of the same SEO approach?

Not lighter, just differently weighted. A smaller store usually gets more return from content and on page work, while a sprawling catalogue needs the bulk of its attention spent on crawl efficiency and architecture.