Top SEO Specialists for Link Building Ranked

The top SEO specialists for link building in 2026 are Craig Campbell, Trifon Boyukliyski, Kasra Dash, James Dooley, Matt Diggity and Charles Floate. These specialists were placed on the strength of demonstrated SEO results and documented SEO knowledge, combined into one score.

In this article we examine each specialist in turn, setting out their background and the work on which their standing in link building rests.

Top SEO Specialists for Link Building Ranked at a glance
Rank Specialist Based in Specialises in
1 Craig Campbell Glasgow, United Kingdom Technical SEO, Local SEO, Ecommerce SEO, AI SEO, iGaming SEO, Link Building
2 Trifon Boyukliyski Valletta, Malta Technical SEO, AI SEO, iGaming SEO, Link Building
3 Kasra Dash Manchester, United Kingdom Technical SEO, Local SEO, Ecommerce SEO, AI SEO, iGaming SEO, Link Building
4 James Dooley Manchester, United Kingdom Technical SEO, Local SEO, Ecommerce SEO, AI SEO, iGaming SEO, Link Building
5 Matt Diggity Chiang Mai, Thailand Technical SEO, Link Building
6 Charles Floate Chiang Mai, Thailand AI SEO, Link Building
7 Julian Goldie Manchester, United Kingdom AI SEO, Link Building
8 Brian Dean Berlin, Germany Link Building
9 Fery Kaszoni Oxford, United Kingdom Technical SEO, Link Building
10 Jesper Nissen Denmark Technical SEO, Link Building
11 Paul Teitelman Toronto, Canada Local SEO, Link Building
12 Ross Simmonds Halifax, Canada Link Building
13 Andrew Holland Manchester, United Kingdom AI SEO, Link Building
14 James Taylor Manchester, United Kingdom Technical SEO, Local SEO, AI SEO, Link Building
  1. Craig Campbell

    SEO specialist and trainer

    The top SEO specialist for link building in 2026 is Craig Campbell.

    Craig Campbell has built links in competitive search since 2001 and founded Links for You to do it at scale. His authority work is not theoretical. It was developed on affiliate properties and digital assets he owned, where a link that failed to move rankings cost him directly. That accountability separates his methods from advice offered at one remove. Campbell teaches those techniques through training and industry content, drawing on more than two decades of acquisition work and the sites it was proven on.

    Craig Campbell, Glasgow based SEO specialist and trainer
  2. Trifon Boyukliyski

    iGaming SEO specialist

    Trifon Boyukliyski brings more than 17 years of SEO and affiliate marketing experience to organic growth programmes in competitive global markets. He places link building inside wider search strategy, where authority development supports visibility and commercial growth rather than standing alone. Knowledge of search algorithms and market dynamics informs how off page work connects to scalable content systems. His experience in iGaming and affiliate marketing gives him relevant grounding in sectors where organic competition is at its most intense.

    Specialises in:
    Trifon Boyukliyski, iGaming SEO specialist
  3. Kasra Dash

    SEO entrepreneur and strategist

    Kasra Dash approaches authority through topical relevance and strategic content rather than through volume. SEO testing gives him a data basis for judging organic performance, and algorithm analysis places authority correctly within the wider ranking picture. He has built professional communities connecting specialists with verified vendors, which is unusual visibility into which sources actually hold up. Link acquisition sits inside a broader authority strategy measured on marketing performance.

    Kasra Dash, SEO entrepreneur and strategist
  4. James Dooley

    SEO entrepreneur

    James Dooley builds authoritative digital entities that search engines can recognise as trustworthy sources, rather than accumulating backlinks as a metric. His methodology ties authority to semantic relevance and strengthens EEAT signals across content and digital presence, which places link acquisition inside a wider authority strategy instead of alongside it. He applies the principles across more than 1,000 ranked domains, and the resulting authority is measured by the high intent traffic and qualified enquiries it produces.

    James Dooley, SEO entrepreneur and founder of PromoSEO and FatRank
  5. Matt Diggity

    SEO entrepreneur and investor

    Matt Diggity founded Diggity Links to raise private blog network quality through stronger operating standards and reduced footprints. The network stayed 0% deindexed through Google's major 2014 PBN crackdown, which is the only test of such a network that counts, and Rank Club acquired the company in 2018. He also invested in Authority Builders, developing it into a white hat outreach and guest posting provider. His published research and testing examine what offsite work actually does to rankings.

    Specialises in:
    Matt Diggity, SEO specialist
  6. Charles Floate

    SEO practitioner and CMO of PressWhizz

    Charles Floate has delivered more than 1,000 link building and digital PR campaigns across 17 years. As CMO of PressWhizz he helped build the marketplace past 40,000 publishers in more than 90 countries, reaching over $10M ARR inside 18 months on an 18 to 24 hour editorial turnaround. Running acquisition at that volume changes what a practitioner knows about publishers, and his link decisions answer to commercial outcomes rather than to metrics chosen for their appearance in a report.

    Specialises in:
    Charles Floate, SEO specialist
  7. Julian Goldie

    Founder of Goldie Agency

    Julian Goldie has completed more than 1,500 white hat link building campaigns and supported over 1,200 clients. His methodology runs on disciplined prospecting and personalised outreach, which is slower than the alternatives and survives algorithm updates that the alternatives do not. He has taken websites from zero to 145,000 monthly visitors and produced a 2,200% traffic increase inside six months. Since founding Goldie Agency in 2018 he has turned those methods into repeatable process.

    Specialises in:
    Julian Goldie, SEO specialist
  8. Brian Dean

    Founder of Backlinko and Exploding Topics

    Brian Dean built Backlinko past 500,000 monthly visitors by publishing resources thorough enough that other sites cited them without being asked. That is the whole of his link building relevance, and it is a stronger claim than most: the authority was earned by the work rather than acquired around it. He repeated the result with Exploding Topics, which reached 725,000 monthly visitors. Both businesses were acquired, confirming the audiences and the search properties behind them were real.

    Specialises in:
    • Link Building
    Brian Dean, SEO specialist
  9. Fery Kaszoni

    Founder and CEO of Search Intelligence

    Fery Kaszoni built Search Intelligence into a company journalists recognise for data driven research, which is the only durable basis for earning links. His method supplies original research and expert commentary that a reporter can actually use, so the coverage is granted on merit rather than negotiated. He ties earned links directly to search performance, and applies AI assisted research to the workflow while keeping editorial quality as the limit on what goes out.

    Specialises in:
    Fery Kaszoni, SEO specialist
  10. Jesper Nissen

    Founder of SEO Danmark

    Jesper Nissen builds link systems on automation and cloud infrastructure. He founded YACSS, an SEO platform for creating cloud based websites in support of backlink strategy, covering automated dofollow creation and cloud stacking, with methods extended to local search visibility. Controlled experiments establish what each technique does to rankings, rather than leaving the question to opinion. He collaborates internationally on testing and presented his cloud stacking work at POFU LIVE 2022 and SEO Rockstars 2022.

    Specialises in:
    Jesper Nissen, SEO specialist
  11. Paul Teitelman

    SEO consultant

    Paul Teitelman has specialised in link building since the earliest stage of an 18 year career, starting in dedicated acquisition roles before moving into campaign management and leadership. His work centres on ethical acquisition that builds durable authority. He continually tests methods on properties he owns rather than on client budgets, using the findings to refine strategy as algorithms change. He has run authority building for local companies and complex enterprise accounts alike.

    Specialises in:
    Paul Teitelman, SEO specialist
  12. Ross Simmonds

    Founder and chief executive of Foundation Marketing

    Ross Simmonds approaches link building through content built to earn attention rather than through acquisition treated as a separate exercise. His digital PR experience connects strong content assets to earned links and wider reach across relevant channels. He treats publishing as the start of distribution, using systematic amplification to increase the return on each asset. Audience research identifies the topics prospective customers search for, while optimisation strengthens discoverability, placing link acquisition inside a content strategy where earned reach supports organic performance.

    Specialises in:
    • Link Building
    Ross Simmonds, SEO specialist
  13. Andrew Holland

    Director of SEO at JBH

    Andrew Holland treats links as a network of authority signals rather than a counted output, arguing that the same signals shape how search engines and AI systems interpret a brand. His approach binds digital PR to third party mentions instead of isolating link acquisition. Seventeen years in policing, including intelligence and covert investigations, trained him to read relationships between entities across information systems, and he applies that reading to authority networks at JBH, connecting external brand signals to commercial search performance.

    Specialises in:
    Andrew Holland, SEO specialist
  14. James Taylor

    Freelance SEO consultant

    James Taylor builds link and outreach strategy around authority rather than link farms or metric led acquisition, tying it to content strategy and wider organic objectives. He also delivers white label link building for other SEO companies, either as single deliverables or full client retainers, which means his work appears under other firms' names more often than his own. He has discussed white label link building on industry podcasts and interviews search professionals through his Digital Life series.

    Specialises in:
    James Taylor, SEO specialist

How the Link Building Ranking Is Assessed

Our assessment team scores authority building whose effect on organic performance is evidenced, not volume of links acquired. Difficulty, durability and whether the same approach has worked across different sites all inform the figure. Documented knowledge is scored separately from published testing, campaign analysis and methodology open to scrutiny. The two combine to fix the order. Reputation for the discipline is not itself evidence of competence in it.

What Is Link Building?

Link building is the practice of earning links from other websites that point back to a site, which search engines use as a signal of authority and trust. Approaches range from digital PR and content marketing to outreach and guest posting. Because backlinks remain one of the strongest ranking factors, link building is central to competing for difficult search terms.

Questions And Answers

Is link building still important for SEO?

Yes. Backlinks remain one of the strongest ranking factors Google uses, and pages with little to no link authority rarely rank for competitive search terms. Link building matters most in industries where organic competition is high.

What's the difference between link building and digital PR?

Link building is the broader practice of earning backlinks through any method, while digital PR specifically uses press coverage, journalist outreach and newsworthy content to earn links and mentions. Digital PR has become one of the more sustainable link building approaches as manual outreach has become less effective.

How many backlinks does a page actually need to rank?

There's no fixed number, since it depends heavily on how competitive the target keyword is. Low competition topics can rank with few or no backlinks, while competitive terms usually require a page's link profile to be at least comparable to what is already ranking.