Aleyda Solis

Aleyda Solis has practised international SEO for more than 18 years and is the founder of Orainti, a boutique consultancy building organic search strategies for startups and multinational brands. Her work spans international and ecommerce SEO, with further depth in marketplace search and SaaS. She has operated on both sides of the table, in consultancies and in house, advising organisations across Europe, North America and Latin America.

Her consulting centres on technical audits and website migrations, the two points at which large sites are most exposed, with continuing support where a search programme is complex enough to require it. Solis also advises on AI Search Optimisation as organic discovery shifts. A degree in Systems Engineering and a Master’s in Ecommerce from the University of Salamanca sit behind the technical work, an unusual combination in a field where most arrive from marketing.

Solis has built as much in public as in private. She created LearningSEO.io, a free roadmap of curated SEO resources, and founded LearningAIsearch.com to do the same for AI search. Her SEOFOMO newsletter reaches more than 45,000 subscribers, and she publishes AImarketers.co on the application of artificial intelligence in marketing. None of it is gated.

She has presented at more than 200 conferences across upwards of 30 countries, in English and Spanish. She was named European Search Personality of the Year in 2018 and listed among the 10 Most Influential SEO Experts of 2022 by List Wire through USA Today. She is the author of SEO: Las Claves Esenciales.