Aleyda Solis

Orainti stays intentionally small, taking on organic strategy work for startups and global brands rather than scaling into a volume agency. Marketplace search and SaaS come up often as sub specialities within her core focus on international and ecommerce SEO, and stints on both the agency and in house sides across Europe, North America and Latin America mean she’s watched the same technical problems get solved in different ways depending on where a business operates.

Site migrations and technical audits, the points where a large website is most exposed to risk, sit at the centre of her consulting practice, with AI Search Optimisation folded in as a newer layer as discovery habits shift. That engineering background isn’t just a credential: her recommendations are built to survive someone actually checking the work.

Nothing she’s built sits behind a paywall. LearningSEO.io maps a path through SEO for free, LearningAIsearch.com does the equivalent for AI search and AImarketers.co tracks where artificial intelligence and marketing intersect more broadly.

A speaking career spanning more than 200 events across upwards of 30 countries, delivered in both English and Spanish, predates most of today’s AI search conversation by years. Being named European Search Personality of the Year in 2018 and appearing on USA Today’s list of the 10 Most Influential SEO Experts in 2022 both reflect that longer track record, as does her book “SEO: Las Claves Esenciales.”