Dan M. Jones

Dan M. Jones has worked in search engine optimisation since 2013, a span of 13 years. He founded On Top Marketing in 2020 and built the UK company on strategies that raise search visibility, generate leads and hold up over time. He has worked with companies internationally and leads a search team judged on measurable implementation rather than on the quality of its recommendations.

His reputation now rests on two disciplines rather than one. Known as the “AI Optimisation King”, Jones works on how search engines and AI systems decide which businesses appear in rankings and in generated recommendations. It is an unusual position to hold, since most practitioners have chosen between the established discipline and the emerging one. His approach in both is direct and evidenced, resting on case studies and client results that can be examined rather than on assertion.

Jones also teaches, and gives most of it away. He created SEO Demystified, a free course written to bring beginners to a working understanding quickly, and wrote “What Is SEO?: Understand Search Engine Optimisation Faster Than You Ever Thought Possible”. He delivers guidance through consultations, training and speaking engagements.

The On Top Marketing YouTube channel carries the case studies behind the claims, showing how organic visibility, traffic and leads were actually moved on real campaigns. Publishing the working is a harder standard than publishing the outcome, and it is the one he has chosen to be judged against.