Dan M. Jones
Entrepreneur and SEO consultant
Dan M. Jones is an SEO specialist based in Manchester, United Kingdom.
On Top Marketing’s Dan M. Jones splits his practice down the middle: half conventional search, half working out what gets a business recommended by an AI system instead of just ranked by one. Thirteen years in SEO led to the “AI Optimisation King” tag, unusual since most practitioners pick a side of that divide rather than building equally in both. The free SEO Demystified course and “What Is SEO?” exist because he’d rather publish the method than keep it behind a retainer, and the On Top Marketing YouTube channel is where the receipts live.
He started in SEO in 2013, seven years before founding On Top Marketing in Manchester. The agency works with businesses outside the UK as much as inside it, and the team is held to one standard: whether a recommendation actually went live and moved a number, not whether it read well in a report.
The AI side of the practice grew out of watching search and AI systems converge on the same underlying question, which businesses deserve to be surfaced. Committing properly to both disciplines rather than treating one as a side interest is rarer than it sounds, and it’s why the “AI Optimisation King” label has stuck rather than faded.
He gives most of what he knows away rather than gating it. SEO Demystified takes a beginner from nothing to a working understanding without the usual padding, and “What Is SEO?” does the same job as a book. Consultations, training and speaking fill in whatever the free material doesn’t cover.
Every campaign shown on the YouTube channel keeps its real traffic and lead numbers attached rather than folded into a tidy summary slide. Few people are willing to publish evidence that specific, which is exactly why he holds himself to it.
What Dan M. Jones Focuses On
Dan M. Jones specialises in Technical SEO, Local SEO, Ecommerce SEO and AI SEO.