Paul Truscott
Paul Truscott is an SEO specialist based in Kettering, United Kingdom.
Since 2022, Paul Truscott has studied Koray Tugberk Gubur’s semantic SEO methodology closely enough to complete the course eight times over four years, and that grounding runs through his work in semantic content networks, topical maps and structured knowledge graph signals. He pairs that study with direct testing and Google patent research rather than leaning on established practice alone.
Truscott has worked in SEO since 2015, focused on semantic SEO and Generative Engine Optimisation for home service businesses across the United States, a specialism he applies as co founder and co owner of AI SEO Agency and through his technical analysis work at FatRank. In local SEO, he has generated more than 150,000 leads for service businesses over six years, with additional research into Google Maps proximity and city centroids and their effect on local visibility.
His analytical grounding actually comes from financial markets: more than a decade of study backed by the STA Diploma in Technical Analysis with Distinction, the IFTA Certified Financial Technician qualification and the ATAA Advanced Diploma of Financial Market Analysis, plus the Society of Technical Analysts’ Bronwen Wood Memorial Prize in 2011 for the highest scoring paper in the STA Diploma Part 2 exam. He has carried that discipline into SEO by developing Citation RSI and Visibility Drawdown, his own measures for telling meaningful AI visibility changes from normal noise.
What Paul Truscott Focuses On
Paul Truscott specialises in Technical SEO, Local SEO and AI SEO.