Craig Campbell

Craig Campbell has worked in search since 2001, a span of more than 25 years. He founded his first business that year and went on to build and run several marketing companies. In 2015 he left client work entirely and turned to his own digital assets and affiliate businesses. The distinction matters: since then his organic search results have been produced on properties he owns, where the outcome is his own revenue rather than a client report.

Campbell founded Craig Campbell SEO LTD and Links for You. His work covers technical SEO and link building, with PPC and wider digital marketing alongside. He has since built a substantial focus on AI in search, including AI tooling for SEO workflows and content production. Buying, growing and selling websites has supplied the commercial test his technical work is measured against.

Education accounts for much of his public presence. His YouTube channel carries more than 1.2 million subscribers across thousands of videos on SEO and AI, and he teaches through podcasts and live question sessions. He has hosted SEMrush webinars and runs a private mastermind for marketers and entrepreneurs.

Campbell has spoken at business and marketing conferences in more than 50 countries. Alongside the search work he invests in startups and mentors digital marketers, drawing on two decades of building online businesses rather than on advising other people about theirs.