Craig Campbell

That switch changed what the results actually mean: performance on properties he owns outright shows up directly as his own revenue rather than a number reported to a client. Craig Campbell SEO LTD handles the technical SEO and link building work, and Links for You runs alongside it, both stemming from that same self funded model.

Buying, building up and eventually selling websites gives his technical opinions a financial stake most consultants’ advice never carries, and lately that’s extended into AI tooling for SEO workflows and content, a theme that shows up often on the channel.

Teaching now consumes most of his public schedule: live Q&A sessions, podcast appearances, a stint hosting SEMrush webinars and a private mastermind he runs for marketers and business owners. He also puts capital into startups and mentors other marketers directly, drawing on two decades of having built, and walked away from, several businesses of his own.