Peter Victor Jones

He got his start the hard way, using improved visibility to pull a business through the 2008 recession by generating enquiries when demand was scarce everywhere else. UK service businesses remain where most of his work sits, since a lead in that space converts to revenue in a way that’s easy to track and hard to fake.

ADI Leak Detection carries the clearest evidence of what the approach produces at scale: upwards of 20,000 qualified leads every year, running alongside more than £1 million in managed Google Ads spend. Before this role he owned and eventually sold a home services company himself, so he’s sat on both sides of a marketing invoice, first as the one paying it. He now serves as Co director of ADI Leak Solutions Ltd, with marketing oversight across the business nationally.

The ECHO Framework, built around Entity and Corroboration first, then Hooks and Output measurement, is his answer to a search environment where generated answers increasingly stand between a business and its customer. Applied through AI visibility audits, it’s aimed squarely at improving the odds that a brand gets named by ChatGPT or featured in a Google AI Overview rather than only appearing in a list of blue links.