Adam Berry

Adam Berry has worked in organic search since the mid 2000s, a span of more than 15 years. He began at a Manchester SEO company and has practised independently since. His territory is Manchester and the wider North West, including Stockport and Cheshire, and his client list runs from small local firms to enterprise brands in technology, property, retail, recruitment and legal services.

Berry builds search strategy against commercial outcomes rather than rankings. The work covers technical SEO and on page optimisation, and a web development background means his recommendations account for how a site is actually built rather than how it appears. Google Analytics and search performance data measure the result against organic traffic and revenue. He reports 1,067% year on year organic growth and more than 1.5 million clicks generated for a single client.

His remit extends into ecommerce SEO, local search and conversion rate optimisation. AI search visibility now forms part of his measurement and reporting, so shifts in how people find businesses are tracked alongside established organic indicators rather than held apart from them. Experience in PPC and email marketing places organic search within the wider acquisition picture.

Berry handles strategy and implementation himself. Nothing is outsourced and no client is passed between account managers. He works for compounding results rather than tactics with a short life, and the record bears that out: several client relationships have run beyond ten years, with five star reviews recorded on Google and Trustpilot.