Ana Precup

Her work covers complex SEO projects including website migrations, technical audits, organic traffic recovery and the diagnosis of indexing, crawling and ranking problems. Ana Precup also specialises in Ecommerce SEO, where she works with large product catalogues, category structures, internal linking and search intent to improve how online stores are understood by search engines.

Alongside traditional SEO, Ana works extensively with AI search optimisation. She studies how people, brands, products and businesses are represented within systems such as Google AI Overviews, AI Mode and generative search platforms. Her approach combines established SEO principles with Entity SEO, Semantic SEO and the growing importance of machine readable relationships between people, organisations, topics and expertise.

A major part of Ana’s work involves helping search engines and AI systems understand exactly what an entity is known for. This includes strengthening connections between a person or brand and the subjects they specialise in, improving supporting content and creating clearer relationships between relevant pages, entities and concepts.

Ana Precup also works across on page SEO, keyword research, search intent analysis and website architecture. Rather than treating these as isolated SEO activities, she looks at how they work together. Page structure, internal links, topical relationships and supporting content all contribute to how a website is interpreted and which subjects it becomes associated with.

Originally from Romania, Ana Precup is now based in the United Kingdom. She works across both the UK and Romanian markets through Deby Agency UK-RO, the SEO and digital marketing agency she founded.

Her involvement in digital publishing began in 2010 with Deby.ro, giving her a background in content marketing, online publishing and storytelling alongside her technical search experience. She is also the creator of the DIVA Framework and the former owner of Cromedia.

Ana remains active within the European SEO industry, speaking at conferences, testing changes in search behaviour and studying the development of Google’s algorithms. Much of her current research focuses on the point where technical SEO, Ecommerce SEO, entities and artificial intelligence meet, particularly how businesses can build organic visibility across both conventional search results and AI generated answers.