Brodie Clark

Brodie Clark is an independent SEO and organic growth consultant with more than 10 years on complex websites and large scale search programmes. Based in Australia, he has advised Hewlett-Packard, Tripadvisor, Shutterstock and Zooplus. His work covers enterprise sites and global domains, pursued within Google Search guidelines rather than around them, and extends to international expansion into new markets.

Technical SEO sits at the centre of the practice. Clark diagnoses crawling and indexing faults, evaluates site architecture and audits for the technical problems that hold organic performance down. His experience includes marketplaces running to millions of pages and dynamically generated URLs, where the difficulty is not the fix but finding it. For retail he works on large catalogues and product visibility, and his research examines Google Shopping free listings and how product grids shape what is seen.

His specialist standing rests on original research into Google SERP features: Featured Snippets, organic product results, Map Pack visibility and Local Finder behaviour. His work on Google Discover examines traffic patterns and image optimisation, and his wider analysis tracks Google’s AI search experiences and other generative platforms. The value of it is practical, connecting an interface change to what it means for visibility.

Clark publishes that research through Search Engine Land and Moz. He has presented at Google Search Central Live and SMX Advanced, and at conferences across Australia and Europe. He was named Young Search Professional of the Year at the 2019 Australian Search Awards, and in 2026 Favikon ranked him the top Australian SEO expert. He co-founded SERP Lens alongside his consulting.