Fery Kaszoni

Fery Kaszoni is Founder and CEO of Search Intelligence, a company built on earning editorial coverage through credible expert commentary and original research. The distinction is deliberate. Coverage obtained because a journalist wanted the material behaves differently in search from coverage obtained by asking, and his SEO background is what led him to build the company around the harder of the two.

Kaszoni is an operator as well as a company head. He owns and runs dozens of websites and SaaS platforms reaching millions of users a month, which means he watches algorithm changes land on his own properties before they reach a client conversation. He publishes SEO case studies documenting the experiments and what they produced.

A software development background gives the search work a technical dimension most digital PR lacks. He has built complex database systems, CRMs and system integrations, and worked on web and mobile applications. That capability supports his use of AI and modern tooling both for building scalable products and for research workflows inside the company.

At Search Intelligence he applies data analysis and AI assisted tools to research while holding editorial quality as the constraint rather than the aspiration. He tracks developments in AI driven search and search algorithms to establish how digital PR must adapt as discovery changes, and shares what he finds with the wider industry rather than keeping it in house.