Gus Pelogia

Gus Pelogia came to SEO after six years in journalism and now has more than a decade in digital marketing. He is SEO Product Manager at Indeed, working on an enterprise platform running to millions of pages. The role is not advisory: he translates search requirements into Product Requirement Documents for engineering teams, builds roadmaps, and runs SEO A/B tests to establish what a product change actually did. Hypothesis led experimentation connects the implementation to the outcome, which at that scale is the only way to know.

His career has crossed Argentina, Brazil, the Netherlands and Ireland, in house and in consultancies, covering enterprise SEO, website migrations and product led search. Before Indeed he spent five years in leadership roles at Spark Foundry and Wolfgang Digital, working with organisations from travel to ecommerce.

The work has been recognised by The Drum Search Awards and the Irish Content Marketing Awards. Pelogia has judged international Search Awards, spoken at BrightonSEO, and contributes to industry discussion through podcasts and specialist publications.

Before search he worked for major Brazilian media organisations including MTV and R7. That grounding shows in how he treats content quality and editorial judgement, and it sits unusually well alongside product management. Few people in search can write a requirements document an engineer will accept and an article an editor would run.