Kate Toon

Kate Toon has more than 25 years of marketing experience across consultancy work, copywriting and, latterly, search optimisation and digital education. She founded The Recipe for SEO Success, an education platform combining courses, community support and a podcast, and created Australia’s first DIY SEO course, written for business owners with no technical background. The platform has now helped more than 10,000 businesses make sense of SEO and Google.

The teaching rests on practice rather than the other way round. While building her copywriting business Toon built a high ranking website that produced a steady pipeline of clients, which taught her what organic search is worth as an acquisition channel before she taught anyone else. Her work joins website optimisation to SEO copywriting, using content to attract relevant traffic while still serving the person reading it.

She teaches beyond search as well, covering email marketing and conversion, which places organic visibility inside the process that actually turns it into revenue rather than leaving it as a number on a chart.

Her work has been recognised across the industry. Serpstat named her the No. 1 Woman in SEO, and Semrush recognised her community. She has spoken on search and related disciplines in Australia, Europe and the United States. Across the courses and communities the aim is constant: take technical SEO concepts and make them usable by people who will never be specialists, which is harder than teaching specialists.