Kristina Azarenko

Kristina Azarenko is a technical SEO consultant and educator with more than 13 years of hands on experience. Her speciality is diagnosis: finding what is actually wrong with a complex website through technical audit, with particular depth in crawling and indexing. Her work covers redirects and canonical tags and the part they play in governing how search engines discover and interpret a site.

She has extensive migration experience, building SEO plans and supporting implementation so that organic visibility survives a structural change, which is the point at which most large sites lose it. She writes SEO documentation and technical requirements for custom builds so development teams can implement search correctly rather than approximately, and has developed scalable technical frameworks for content management systems supporting hundreds of websites.

Azarenko founded MarketingSyrup SEO Academy to make technical knowledge usable by working professionals, including those with no coding or development background. She created the TSP Method, a framework for building applied technical skill and the confidence to diagnose a problem unaided. As a LinkedIn Learning instructor she has taught approximately 70,000 students worldwide.

Her international speaking includes Women in Tech SEO Festival and the BrightonSEO eCommerce Summit, and her expertise appears on Search Engine Land and Semrush. She has been recognised as one of 13 women shaping the SEO industry. Beyond consulting, her course creation and digital education work has contributed to more than $1 million in digital product sales.