Matt Diggity
SEO entrepreneur and investor
Matt Diggity is an SEO specialist based in Chiang Mai, Thailand.
Matt Diggity is an SEO entrepreneur and investor known for applying controlled testing and data analysis to search optimisation. He began his career in electrical engineering before moving into affiliate SEO and building multiple seven figure digital businesses. He founded several search companies and the Chiang Mai SEO Conference, and publishes ongoing experiments through the Diggity Blog. His expertise covers technical SEO, affiliate search, link building and website monetisation. He has completed multiple business exits including Authority Builders and the AI focused SEO platform Surfer.
- Based in
- Chiang Mai, Thailand
- Specialisms
- Technical SEO, Link Building
Matt Diggity is an entrepreneur and SEO specialist who has built multiple seven figure digital businesses from nothing. He holds an M.S.E.E. from UC San Diego and began at a Silicon Valley startup serving Intel and Qualcomm. The engineering background is the whole explanation for how he works: testing, measurement and process optimisation applied to a field that often runs on assertion. After building profitable affiliate websites alongside the engineering job, he moved into SEO full time and surpassed his engineering salary through affiliate businesses including Amazon Affiliates projects.
He has built companies across the industry, covering technical SEO and link building. He was Director of SEO Operations at LeadSpring before becoming CEO, developing an affiliate operation of more than 20 profitable websites. He founded Diggity Links to raise private blog network quality through stronger standards and reduced footprints, and the network remained 0% deindexed through Google’s major 2014 PBN crackdown, which is the only meaningful test such a network can face. Rank Club acquired the company in 2018. He also invested in Authority Builders, growing its white hat outreach and guest posting business. His exits include Authority Builders and Surfer, an AI powered SEO platform.
His research applies controlled experimentation to algorithms and ranking. Through the Diggity Blog and Diggity Lab he publishes test results on onsite SEO and backlink strategy. He sits on the board of The Search Initiative, a company working the most competitive niches, and founded the Chiang Mai SEO Conference to support advanced industry education.
Areas of expertise
Matt Diggity specialises in Technical SEO and Link Building.