Mike King
Founder of iPullRank
Mike King is an SEO specialist based in New York, United States.
Mike King is a technical SEO specialist and the founder of iPullRank, a digital marketing company working in enterprise SEO, content strategy and search technology. Known for combining software engineering concepts with search strategy, he has become a prominent voice on technical SEO, machine learning and generative AI. His research examines how modern search engines process content, judge relevance and incorporate AI systems. He speaks internationally, and his technical analysis explains information retrieval, search architecture and the changing mechanics behind organic visibility.
- Based in
- New York, United States
- Specialisms
- Technical SEO, AI SEO
Mike King is an SEO strategist and search technologist working on how modern search systems retrieve and rank information. His expertise covers enterprise SEO and organic growth on a technical foundation in search engine architecture, addressing crawling and indexing at scale and, through his JavaScript SEO work, how rendering governs what is visible at all. He applies information retrieval principles directly, using data analysis and experimentation to tie a technical decision to a business result.
He also works extensively on AI driven discovery and generative search. He developed the Relevance Engineering framework to address how brands establish relevance across conventional engines and AI assistants alike. The methods draw on machine learning and natural language processing, with embeddings and semantic technologies supporting the analysis of meaning. He builds AI powered applications that model search behaviour rather than describing it.
Through iPullRank he advises enterprise organisations in finance, travel, retail, insurance, SaaS, ecommerce and publishing. Clients have included SAP, American Express and HSBC. iPullRank cites more than $4B in incremental revenue generated for global brands.
King is a two time Search Marketer of the Year and speaks internationally, including at SXSW, MozCon, SMX and BrightonSEO. His forthcoming book, The Science of SEO, examines the computer science and machine learning underneath search and AI driven discovery, which is a body of knowledge the field references constantly and understands unevenly.
Areas of expertise
Mike King specialises in Technical SEO and AI SEO.