Mike King
Founder of iPullRank
Mike King is an SEO specialist based in New York, United States.
iPullRank’s founder Mike King came to SEO through software engineering rather than marketing, which is why his Relevance Engineering framework treats staying visible to both search engines and AI assistants as a problem you solve with systems, not content alone. Enterprise clients advised through the agency include SAP, American Express and HSBC, with more than $4 billion in incremental revenue attributed to that client work, and a forthcoming book, “The Science of SEO”, covers the technical foundation underneath it.
His technical base sits in crawling and indexing at genuinely large scale, with a particular focus on JavaScript rendering and how it determines what a search engine can actually see on a page. Strategy decisions get tested against real data using information retrieval principles rather than assumed, the kind of rigour most agencies reserve for problems they consider solvable, which he applies to ones most don’t.
Relevance Engineering pushes that same discipline into generative search, drawing on machine learning, natural language processing, embeddings and semantic technology to explain how AI systems judge meaning differently than a traditional ranking algorithm does. Rather than treating the framework as a theory, he’s built AI powered applications specifically to test it against real search behaviour.
Client work through iPullRank spans finance, travel, retail, insurance, SaaS, ecommerce and publishing, a list that includes SAP, American Express and HSBC, and totals more than $4 billion in cited incremental revenue. Twice named Search Marketer of the Year, with speaking credits at SXSW, MozCon, SMX and BrightonSEO, his standing in the field rests on that technical body of work rather than a public persona built separately from it.
What Mike King Focuses On
Mike King specialises in Technical SEO and AI SEO.