Victoria Olsina

Victoria Olsina is an AI Search and Web3 SEO consultant with more than 18 years of experience improving discoverability and organic growth. She specialises in AI powered SEO and Generative Engine Optimisation, with particular depth in Web3, crypto, blockchain, DeFi and FinTech. Her work concerns how brands are interpreted and surfaced by conventional search engines and large language models alike. Her clients have included Polkadot, ConsenSys, Bankless, Near Protocol, Thesis, Aztec, Mezo and Barclays, across EMEA and the US as well as LATAM and APAC.

Olsina builds AI Content Systems that combine search strategy with automation to address the problem of content at scale. Her full stack AI Content Framework has cut content creation time by 92% while supporting programmatic SEO pages and internal linking.

The commercial results are documented. The Enterprise ETH campaign generated £1M in sales for ConsenSys. A crypto compliance project increased “Book a Demo” leads twelvefold. A separate DeFi engagement achieved 528% organic traffic growth. The connection she draws between AI search visibility and revenue is therefore an evidenced one rather than a claim.

She is the author of Mastering AI Search for Crypto & Web3 Brands, setting out frameworks for how AI systems evaluate and recommend brands. She created the first Web3 SEO course and trained more than 2,500 professionals worldwide in 2025. She was nominated for Best SEO in Europe in 2024 and selected as a European Search Awards judge. She mentors at Outlier Ventures and has been featured in Majestic’s SEO in 2024, SEO in 2025 and SEO in 2026.